Description
Landing Pages Design for Sunshine Supply
As part of a collaborative team effort, I contributed to the design of several landing pages for Sunshine Supply, a company that specializes in providing high-quality building materials and solutions for contractors, builders, and construction professionals. Sunshine Supply offers a wide range of products, from tools and sealants to waterproofing systems and roofing materials, catering to various needs in the construction industry. These landing pages were created in response to the client’s desire to launch sales campaigns for selected products, driving customer engagement and boosting conversions. Below is a breakdown of the work done for each page:1. Discovery and Client Consultation
The project began with an in-depth consultation to understand Sunshine Supply’s specific goals and target audience. Key points of focus included:- Understanding the client’s need to promote specific product lines through targeted campaigns.
- Analyzing customer behaviors and identifying the best practices for presenting tools and accessories to contractors and other professional buyers.
2. Landing Page Design:
I was specifically responsible for designing three key landing pages, each with a unique focus on different product categories:- DeWalt: This page was designed to showcase a selection of DeWalt tools, presenting them as high-quality, reliable choices for professionals in the construction industry.
- Tools & Accessories: This landing page was structured to highlight various tools and accessories, offering an intuitive, easy-to-navigate layout for users to browse through a broad range of products.
- GE Enduris: Focused on GE Enduris products, this page aimed to emphasize the unique benefits of this product line, appealing to contractors looking for durable and long-lasting building solutions.
3. UI/UX Design
Each landing page was designed with the user experience in mind, prioritizing:- Responsive Design: Ensured all pages were mobile-friendly and accessible across various devices.
- Clear Calls-to-Action (CTAs): Strategically placed CTAs were incorporated to drive users toward making purchases or requesting additional product information.
- Visual Consistency: Maintained a cohesive visual identity across all pages while adapting layouts to emphasize the unique features of each product category.
4. Content Development and Implementation
I worked closely with the content team to ensure that product descriptions and promotional copy aligned with Sunshine Supply’s brand messaging:- Crafted clear, concise copy that highlighted the benefits of each product and the value Sunshine Supply offers to its customers.
- Integrated high-quality images and product descriptions to create an engaging and informative browsing experience.
5. Campaign-Driven Design
These landing pages were part of Sunshine Supply’s broader strategy to launch focused sales campaigns:- Each page was optimized for conversions, with an emphasis on highlighting the unique selling points of the products.
- Collaborated with the Growth team to ensure the landing pages were fully integrated into Sunshine Supply’s digital marketing strategy, supporting email campaigns and other promotional efforts.
