Corporate Video and Social Media Landing Page for IDU

For this project, I created a landing page to promote IDU’s corporate video and their social media services. The goal was to design a responsive, visually appealing page that clearly conveyed the brand’s expertise.

1. Discovery and Research

The project began with understanding IDU’s objectives and audience. This phase included:

• Reviewing competitors and industry trends to establish a clear direction.
• Identifying the most effective elements to highlight IDU’s corporate video capabilities and social media presence.

2. UI/UX Design

After defining the project scope, I moved directly to the design phase:

• Focused on maintaining brand consistency by using IDU’s existing color palette and typography.
• Created a clean, modern layout that emphasizes key content areas, with clear calls-to-action (CTAs) for user engagement.
• Designed the page to be fully responsive, ensuring a seamless experience across devices.

3. Content Creation

Content development played a critical role in ensuring the page communicated IDU’s services effectively:

• Wrote concise, impactful copy that highlighted the value of IDU’s corporate video services and how they integrate with social media strategies.
• Incorporated a high-quality corporate video to engage visitors and provide a dynamic preview of the company’s work.
• Added visuals and video elements to support the written content and create a more immersive experience.

4. Development and Implementation

The design was implemented using a simple yet efficient approach, focusing on:

• Clean HTML5 and CSS3 code to ensure fast load times and consistent performance across all platforms.
• Embedding the corporate video directly into the landing page for a smooth viewing experience.

This project successfully showcased IDU’s strengths in corporate video production and their social media strategies, providing a visually appealing and user-friendly interface for potential clients.