Bluebank

Brand Identity, Website, and Packaging for Bluebank Self Storage

The Bluebank Self Storage project involved the complete creation of the brand’s identity, website, and packaging. This comprehensive approach helped establish a cohesive and professional presence for the company, aligning with their core values and services.

1. Brand Identity Development

The brand identity for Bluebank Self Storage was built from the ground up, ensuring that it conveyed the company’s mission of providing reliable and secure storage solutions. Key elements included:

• Designing a logo and visual identity that represented trust and security while remaining modern and approachable.
• Establishing a consistent color palette and typography that reinforced the brand’s professional yet accessible nature.
• Crafting brand messaging that clearly communicated Bluebank’s unique value proposition and the benefits of their storage solutions.

2. Website Creation

I led the development of the Bluebank website, ensuring it was intuitive and user-friendly while reflecting the new brand identity. The website was designed to:

• Provide a seamless user experience, with clear navigation and easy access to essential information about storage options and services.
• Incorporate the newly developed branding into the site’s layout and visuals, maintaining consistency across all touchpoints.
• Ensure the site was fully responsive, offering an optimized experience on both desktop and mobile devices.

Â